Half a day on references and the look and feel.
What you love, what you don't, and the feeling to aim for.
Logo, color, type and graphics, side by side.
The chosen direction, built out over two rounds.
Guidelines, Figma source and every file.
Ten working days from a blank page to a brand you can launch with.
The same team rolls your new brand out, one request at a time.
Already have a logo you want to keep? The sprint works as a refresh too. Tell us on the call.
Traditional figures are indicative of agency branding projects and vary by studio.
You'll get a complete visual identity in two weeks, including a logo, color palette, typography, brand graphics, starter icons, image direction and brand guidelines. You'll see three distinct creative directions before choosing one to develop. The sprint also includes two rounds of refinement and all final source files.
Ideally, the founders and key decision-makers who will approve the brand direction. We'll spend half a day discussing your vision, references, preferences and the feeling you want your brand to communicate. Having the right people involved from the start helps us make decisions quickly and stay on schedule.
We'll revisit what worked, what didn't and what felt missing. Then we'll explore new directions based on your feedback. If none of the initial three directions works for you, we'll include an additional week of exploration at no extra cost.
Brand naming isn't included in the standard sprint. We focus on creating the visual identity around an existing name. If you're still working on your name or need help developing one, we can discuss that as a separate scope before starting the sprint.
Absolutely. The sprint can also work as a brand refresh. If you already have a logo you want to keep, we can focus on improving your typography, colors, graphics and overall visual consistency. We'll agree on what stays and what changes during the discovery call.
You'll receive your finalized logo, color and typography systems, brand graphics, starter guidelines, application mockups and editable Figma files. We'll also provide export-ready assets for web, social and print, plus a recorded walkthrough so your team knows how to use everything.
Yes. The Brand Sprint gives you the visual foundation. If you need a website, pitch deck, social templates, packaging or ongoing design support, we can handle those separately or through our monthly design plan, starting at $3,750 per month.
Yes, provided we have a clear brief, timely feedback and the right decision-makers involved. The sprint follows a structured ten-working-day process, from the kickoff workshop and three creative directions to refinement and final delivery.
