Webflow vs Shopify: Expert Deep Dive

May 16, 2024
Jayant Rao

Comparing Webflow and Shopify: Custom design with Webflow vs. ease of use and scalability with Shopify etc. Which platform is right for your online shop?

Building a successful e-commerce business requires a solid foundation, and choosing the right platform is a crucial part of that foundation. With so many options available, it can be overwhelming to determine which one best suits your needs. That's where we come in.

We'll take you on a journey through the critical aspects of Webflow and Shopify, shedding light on their strengths, weaknesses, and everything in between.

Webflow and Shopify are popular platforms for building e-commerce websites but have different strengths and limitations. Webflow is known for its flexibility, top-notch SEO performance, and unique design capabilities. At the same time, Shopify is a more established e-commerce platform with a more extensive set of e-commerce tools and features.

This article will explore the world of E-Commerce and what you need to know about Webflow and Shopify. We will discuss the following points

  • The E-Commerce Landscape in 2024
  • E-Commerce Functionality of Webflow
  • Webflow E-Commerce: Features and Capabilities
  • Shopify: The E-Commerce Powerhouse
  • Shopify's Strengths for E-Commerce Businesses
  • Head-to-Head Comparison: Key Differences
  • Choosing the Right Platform: Webflow vs. Shopify

1. The E-Commerce Landscape in 2024

The e-commerce market is experiencing significant growth, with global retail e-commerce revenues reaching $4.9 trillion in 2021 and expected to reach $7.4 trillion by 2025. This growth is driven by the increasing popularity of online shopping, which offers businesses unique ways to communicate with their target market and expand globally.

Choosing the right e-commerce platform is crucial for businesses to succeed in this booming market. The platform should be selected based on the company's needs and goals, such as the business size, the number of products offered, and the target audience.

An open-source system with affordable licensing and minimal setup effort may be sufficient for small businesses. However, larger enterprises require more intricate e-commerce website functionality and architectures, with endless customization options.

Choosing the right platform for your business depends on your specific needs and goals, such as the size of your business, the number of products you offer, and your target audience.

Shopify is user-friendly, scalable, and offers a wide range of features and integrations, making it a popular choice for businesses of all sizes. Webflow, on the other hand, is a design-focused alternative that offers robust design and animation tools. It allows companies to create visually appealing and novel-looking sites that can have a real 'wow factor.'

2. Webflow: The Design Powerhouse

Webflow's core strength lies in its ability to enable visual design and development without extensive coding knowledge. This makes it an excellent choice for e-commerce experts who want to create stunning websites with a high level of customization but may need a more substantial background in web development.

However, for beginners, Webflow may initially present some challenges. To overcome this, it is recommended that beginners start by going through Webflow University, which offers comprehensive tutorials and courses to learn the basics of Webflow. This learning resource provides a solid foundation for understanding the platform's features and capabilities.

In addition, for those who prefer a head start, Webflow offers a marketplace where users can find templates to kickstart their website projects. These templates provide pre-designed layouts and styles that can be customized to suit individual needs, making it easier for beginners to get started and build their first website.

While Webflow may require a learning curve for beginners, it offers many resources and tools to support users at every level of expertise. With its visual design capabilities and customization options, Webflow is a powerhouse for creating professional and highly customized websites.

3. Top Webflow Features

Users have been complaining about Webflow's recent updates, especially that they slow down their browsers (some users have suggested that moving to Opera has helped them use Webflow much faster compared to using Google Chrome).

Here are the features of Webflow;

Drag-and-Drop Interface

Webflow's intuitive drag-and-drop interface allows users to design and develop websites without extensive coding knowledge. This feature, as well as website templates, allows users to create complex layouts and designs by simply dragging and dropping elements onto a canvas. This feature is handy for non-technical users who want to create professional-looking websites without the need for extensive coding skills.

Extensive Design Customization Options

Webflow offers extensive design customization options, enabling businesses to create unique and engaging online presences that meet their specific needs and adapt to their changing requirements. With Webflow, companies can create complex animations and interactions, integrate with third-party services such as Google Analytics and Mailchimp, and enjoy flexible and customizable design options.

These features allow businesses to create a website that reflects their brand identity and stands out in a crowded online marketplace.

CMS for Managing Content

Webflow's built-in Content management system (CMS) is flexible and user-friendly, making managing and publishing content easier. This feature is ideal for blogs, portfolios, and e-commerce sites, enabling businesses to create and manage content without technical expertise.

Besides being a CMS for online stores, Webflow's SEO capabilities make it an excellent choice for businesses looking to improve their online visibility. The platform includes features such as customizable meta tags and automatic sitemap generation, which can help companies improve their search engine rankings and attract more traffic to their sites.

4. Webflow E-Commerce: Features and Capabilities

Webflow E-Commerce offers a range of features and capabilities that empower e-commerce experts to build and manage their online stores effectively. Here's a brief overview of some of the key features:

Product management

Product management is a **core feature of Webflow's e-commerce functionality,** enabling businesses to easily add and manage products, including images, descriptions, and pricing.

The shopping cart functionality allows customers to add products to their cart and proceed to checkout, while payment gateway integrations enable businesses to accept customer payments securely and seamlessly.

Discount codes and promotions

Discount codes and promotions are also built into Webflow's e-commerce functionality. Payment processing options allow businesses to offer discounts and promotions to customers to help increase sales and customer loyalty.

Webflow's e-commerce sites support popular payment methods like PayPal, Google Pay, Apple Pay, and credit cards, ensuring secure transactions through state-of-the-art protocols embedded in Stripe and PayPal.

Product Catalog Management

Webflow provides a robust system for managing product catalogs. You can easily create, organize, and update your product listings, including details such as images, descriptions, pricing, variants, and inventory levels. The platform allows you to showcase your products appealingly and professionally.

Flexible Design and Customization

With Webflow, you have complete control over the design and customization of your e-commerce website. With its user experience for e-commerce sites, you can leverage the visual editor to create visually stunning product pages, category layouts, and checkout flows.

The platform offers extensive design options, allowing you to showcase your brand identity and create a unique shopping experience.

Secure Shopping Cart and Checkout

Webflow ensures a secure and seamless shopping experience for your customers. It provides a customizable shopping cart and checkout process, enabling you to tailor it to your specific requirements. You can integrate with various payment gateways to offer your customers convenient and secure payment options.

Mobile Responsiveness

Webflow prioritizes mobile responsiveness, ensuring your e-commerce store looks and functions flawlessly across different devices and screen sizes. Responsive design for online shopping is crucial for delivering a consistent and optimized shopping experience to your customers, regardless of the device they use.

5. Shopify: The E-Commerce Powerhouse

Shopify is renowned for its ease of use and intense focus on e-commerce functionality.It is a top choice for businesses looking to establish an online presence and sell products efficiently.

The platform's reputation as a commerce leader stems from its user-friendly interface, allowing beginners and experienced users to navigate and utilize its features effectively.

Ease of Use

Shopify's intuitive design and drag-and-drop interface make it easy for users to set up and manage online stores without extensive technical knowledge or coding skills. The platform's user-friendly dashboard and setup wizard guide users through creating an online store, adding products, and customizing their site to meet their needs.

E-Commerce Functionality

Shopify excels in providing a comprehensive set of e-commerce tools and features that streamline the selling process. Shopify offers a full suite of business management tools built into every plan, from product management to inventory tracking, payment processing, shipping, and customer accounts.

Additionally, Shopify allows businesses to sell across multiple channels, including their website, social media platforms, marketplaces, and in-person through brick-and-mortar locations, providing a seamless omnichannel selling experience.


Shopify's reputation for ease of use and robust e-commerce functionality has made it a preferred choice for businesses of all sizes, from startups to enterprise-level companies. The platform's extensive app store, which offers thousands of third-party apps for customization and enhancement, further enhances its functionality and adaptability to various business needs.

Shopify's focus on providing a scalable online store with unbeatable sales features, a large app market, and seamless connections to sales channels has solidified its position as a leading e-commerce website builder in the market.

These features enable businesses to manage their products, track inventory, and provide a seamless checkout experience for their customers.

Shopify also offers a vast app store, which allows businesses to extend their functionalities in various areas, such as marketing, shipping, and customer service. With over 8,000 apps available, companies can customize their stores to meet their specific needs and reach their target audience more effectively.

Moreover, Shopify's app store is designed with a 100-checkpoint review process, ensuring that each app meets high-quality standards before being listed. This process helps businesses trust the apps they use to enhance their stores' functionality.

6. Shopify's Strengths for E-Commerce Businesses

To achieve e-commerce success, businesses should focus on several key features.

First, having a user-friendly interface for managing products and orders is essential. This includes easy access to order management tools, product listings, and customer information. A clear and intuitive interface can help businesses save time and reduce errors, improving customer satisfaction.

Second, an extensive app marketplace can help businesses add functionalities to their e-commerce sites. This includes marketing tools, shipping integrations, and payment gateways. When leveraging third-party apps, businesses can quickly and easily add new features to their sites without needing custom development.

Third, robust built-in features for digital marketing, discounts, and analytics can help businesses drive sales and improve their overall performance. These include tools for email marketing, social media integration, and search engine optimization. These can also help businesses reach new customers, increase engagement, and track their performance.

Finally, scalability is essential for handling high-volume stores. This includes the ability to handle large numbers of orders, manage inventory, and process payments quickly and efficiently. Investing in scalable e-commerce solutions is key, and through this, businesses can ensure that they are prepared for growth and can handle increased demand without sacrificing performance.

7. Head-to-Head Comparison: Key Differences

Webflow is a better option for businesses that prioritize design flexibility and customization, while Shopify is a more comprehensive e-commerce solution, offering a wider range of features and integrations.

Here's a table comparing Webflow and Shopify on crucial aspects:

Also Read: Webflow vs. Traditional Coding: Pros and Cons

8. Choosing the Right Platform: Webflow vs. Shopify

When deciding between Webflow and Shopify for e-commerce, several factors must be considered. Here is a decision-making framework for e-commerce experts.

Design-focused businesses with unique needs: Webflow provides superior customization and branding control, making it ideal for businesses that prioritize design and create a unique online presence. Its visual editor allows for full creative control, and its built-in CMS is excellent for managing content, especially for blogs.

Businesses prioritizing ease of use and extensive e-commerce features: Shopify offers a user-friendly platform with a vast app ecosystem, making it a great choice for companies that want a more comprehensive e-commerce solution. Shopify's ease of use and extensive e-commerce features, such as inventory management, payment processing, and order fulfillment, make it a popular choice for businesses of all sizes.

When deciding between Webflow and Shopify, consider the following factors:

Development expertise

If your team has design and development expertise, Webflow may be better due to its flexibility and customization options. However, if your team is less experienced in development, Shopify's user-friendly interface and extensive app ecosystem may be more suitable.


Webflow offers a free plan, while Shopify's monthly pricing tiers start at $29. When deciding between the two platforms, consider your budget and the features you need.

Future growth plans

If you plan to scale your e-commerce business, Shopify's more extensive e-commerce features and app ecosystem may be more suitable. However, Webflow may be a better fit if you prioritize design and customization.

Also Read: Google Analytics for E-Commerce


Webflow and Shopify are powerful platforms that cater to different needs. Webflow is a no-code website builder with a visual editor for designing and developing websites. At the same time, Shopify is a comprehensive e-commerce platform that enables businesses to set up and manage online stores.

In summary, when deciding between Webflow and Shopify for e-commerce, consider your business's unique needs, development expertise, budget, and future growth plans. Both platforms offer robust features and capabilities but excel in different areas.

Also Read: Google Tag or Google Tag Manager for eCommerce

Frequently Asked Questions

What are the key differences between Webflow and Shopify?

While both platforms allow users to create websites, they have different focuses and features. Webflow offers more flexibility in design and customization, allowing users to create unique websites with more control over the design and layout. On the other hand, Shopify is specifically tailored for e-commerce, offering features like built-in payment processing, inventory management, and marketing tools.

Can I use Webflow for e-commerce?

While Webflow does offer some e-commerce functionality, Shopify's dedicated e-commerce features are more robust. Webflow's e-commerce capabilities are more suitable for both larger and smaller businesses or individuals looking to sell a limited number of products.

Which platform is better for design and customization?

Webflow is often praised for its design and customization capabilities. It offers a visual editor that allows users to design websites with pixel-perfect precision, giving them complete control over the layout, typography, and styling. Shopify also offers some customization options, but Webflow provides more flexibility in terms of design.

How user-friendly are Webflow and Shopify?

Webflow and Shopify are relatively user-friendly platforms but have different learning curves. Webflow may require some familiarity with web design principles, as it offers more customization options and requires users to design websites from scratch.

Which platform is more suitable for beginners?

While Webflow may have a steeper learning curve than Shopify, its user-friendly interface and extensive documentation make it accessible even to beginners. With dedication and a willingness to learn, users can quickly grasp the platform's tools and create impressive websites without prior coding experience.

Can Webflow accommodate growing businesses?

Absolutely. Webflow's scalability makes it an excellent choice for businesses of all sizes. As your business expands, you can seamlessly upgrade your Webflow plan to access advanced features and support, ensuring your website grows alongside your company's needs.

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