Introduction to Webflow and its Features in 2024

May 16, 2024
Jayant Rao

Discover how Webflow will revolutionize website design and development in 2024. Explore its features, including a powerful CMS, content management, SEO capabilities, and design

In the world of web design, there used to be a divide between those who could code and those who couldn't. If you weren't fluent in HTML, CSS, and JavaScript, you were limited in what you could create. But as the world of web design evolves, Webflow becomes a game-changer for both web designers and developers.

Webflow revolutionized the way designers and developers create and design websites. This innovative platform has long opened the doors to limitless possibilities, empowering individuals and businesses to bring their digital dreams to life.

This article will explore Webflow's features, benefits, and impact on the web design community.

  • An introduction to Webflow
  • How Webflow works
  • Who is it for
  • The top features of Webflow

From its intuitive visual interface to its seamless integration of design and development, we will uncover how Webflow has become a game-changer in the industry, opening doors for individuals and businesses to create stunning websites without extensive coding knowledge.

So, let's dive into the world of Webflow and discover how it can unleash your creativity in the digital realm.

An introduction to Webflow

Webflow is a platform for creating custom websites without knowing how to code. It provides a visual website builder interface where you can design and build your site using drag-and-drop elements. You can also create custom layout depending on your requirements by using div, sections and container elements.

You can arrange elements like text, images, buttons, and more on your webpage by clicking and dragging them into place. Webflow also offers features like a flexible content management system (CMS) for blogs, portfolios, and e-commerce stores and the ability to export your site's code if needed. If you don't want to use stock features, you can integrate custom scripts, build hover microanimations, or even create page transitions.

With Webflow, you can design and launch professional-looking websites quickly and easily, even if you're not a coding expert. If you are just getting started, we recommend learning the basics from Webflow University. If you are willing to get your hands dirty, pick up a template from Webflow Template Shop and start making your updates on it.

With Webflow, you can rest easy knowing that your website will adapt beautifully to desktops, tablets, and smartphones. Your visitors will have a smooth and enjoyable browsing experience, no matter how they access your site. Bear in mind that you should always check all breakpoints to ensure there are no human errands before pushing any website into production.

How Webflow works

Webflow is a comprehensive web design tool that serves multiple purposes for many people, including designers, developers, businesses, and individuals. It gives the marketing team the ability to change content on the fly and publish content without relying on the tech team. This really speeds up the way a marketing team can function. On the other hand, it allows the business to test and experiment with campaigns, layouts, and ideas much faster due to how quick it is to actually design, develop, and release something on Webflow.

In a nutshell, Webflow allows a team (of any scale) to design, develop, and release a website quickly. It has amazing integrations that go a long way in further customizing the experience for your users and the business in general—for example, integrating Google Analytics is as easy as a single click, while syncing newsletter or lead emails into Mailchimp or Intercom requires 2 minutes of setup.

But let's delve into the most popular food features of Webflow:

Visual Design Interface

Webflow's core strength lies in its intuitive visual design interface. Instead of grappling with lines of code, users can leverage a user-friendly drag-and-drop functionality to design their websites.

With a vast library of pre-built components, including text blocks, images, buttons, and more, you can effortlessly arrange and style elements.

Depending on whether you are old school or a shortcut expert, you can easily access Webflow's Elements by pressing (A) or Command+K to search for any element globally and add it to your canvas. The visual editor gives you the power to

Content Management Made Easy

Webflow takes website management to a new level with its integrated Content Management System (CMS). The CMS simplifies content updates and allows you to create dynamic websites easily.

Users can define custom fields and utilize a user-friendly editor to add and edit content. Collections enable you to organize different types of content, such as blog posts or product listings, with their unique fields and templates. This flexibility ensures efficient content management and seamless scalability.

This really helps the content team upload articles using the CMS Editor Access quickly and publish them without pestering our tech team.

Hosting and Publishing

Webflow provides hosting services, eliminating the need for third-party hosting platforms. This means you can host your website directly on the Webflow platform.

With its reliable and fast hosting infrastructure provided by AWS and Fastly, you can rest assured that your website will load quickly and remain accessible to visitors. Additionally, Webflow lets you connect your custom domain, giving your website a professional and branded web address.

The publishing process is as simple as clicking a button, ensuring that any changes made in the Webflow Designer or CMS are instantly updated on the live site.

Advanced Functionality and Integrations

While Webflow excels in its user-friendly visual interface, it caters to developers and advanced users. The platform allows for seamless integration with various third-party services and tools, enabling you to enhance your website's functionality.

Whether you need to connect payment gateways like Stripe, marketing automation platforms like MailChimp, or analytics tools like Google Analytics, Webflow has got you covered. Webflow provides the flexibility to incorporate custom code for those with coding skills or specific requirements.

You can add HTML, CSS, and JavaScript code snippets directly into your project, giving you complete control over your website's behavior and appearance.

Who is Webflow for

Webflow for Designers

When it comes to Webflow, designers can move their designs from Figma to Webflow using their own plugin, meaning a developer only needs to jump in if necessary. If you are a designer looking to create websites but don't want to rely on a developer, this is the perfect tool for you to learn and add another skill set to your book of talent.

But when it comes to being a Designer vs. a Webflow Designer, both come with their own challenges being a Designer is about creating, while being a Developer is all about being logical. If you can balance designing and envisioning award-winning concepts while being able to turn them into usable websites, Webflow has the power if you are willing to walk down that path.

Webflow for Developers

We have noticed many frontend engineers move from custom code to Webflow; although it's not as fun as coding (based on our research), it comes with its pros and cons. A developer who loves writing and debugging code would never enjoy Webflow (with a few exceptions). This is because there is a different feeling in writing code, but in the generation of AI, writing your own code still requires a human to be able to make sense of it and put it together. This is similar to how Webflow works; if you are looking to be a fast developer with a sense of 'ship fast,' then we highly recommend you give this a shot.

For Developers who still love integrations, writing scripts, and getting their hands dirty, Webflow does not really give access to what's under the hood, such as having your own CPanel, but it does give you the ability to build on top of it using its own API. If you don't want to build in Webflow, why not build on Webflow?

Top Features of Webflow

Webflow offers comprehensive features for web design, content management, and hosting, empowering users to create and manage professional websites efficiently. Here are some of the top features and their full details on what you can use each feature for:

Web Design Features

  • Visual CSS grid layout builder.
  • CSS filters for effects.
  • Clean, W3C-compliant HTML and CSS output.
  • Custom CSS properties and values support.
  • Flexbox for responsive layouts.
  • Global swatches for consistent color management.

For this feature, users have opined that understanding and mastering CSS Grid (available via/as a display option) will put you in excellent stead for creating layouts. It was also agreed upon that it's incredibly powerful and arguably the most significant development of CSS in the past five years.

CMS Features

  • CMS API for programmatic content management.
  • Integration with Zapier for content automation.
  • Dynamic SEO and Open Graph settings.
  • Content filtering, sorting, and templating.

For this feature, many Webflow users agreed that the Webflow CMS system is solid and highly customizable. It sounds like you're already familiar with coding, which will make it easier for you to dive in and start customizing your site.

Webflow has a user-friendly interface allows you to control all post layouts centrally. The CMS system also offers dynamic content, collections, and conditional visibility, making managing and editing content easy.


  • Enhanced Symbols renamed as Components.
  • Versatile components for forms, dropdown menus, sliders, etc.
  • Grouping and organization features for component properties.

This feature is a block of content or functionality that can be saved and reused within a Webflow project. Webflow components can be copied and pasted to a new site, but they are not stored in a central location where they can be accessed and used across multiple projects.

Website Management

  • Custom error pages and favicons.
  • Dashboard organization with folders.
  • Export options for clean HTML5 and CSS3.
  • Password protection and project backup/versioning.

In terms of website management, users can create custom error pages and favicons, ensuring a consistent and branded experience for visitors. The dashboard organization feature allows for the efficient organization of projects using folders. Webflow also provides export options for clean HTML5 and CSS3 code, facilitating easy migration or hosting on external platforms. Password protection and project backup/versioning ensure security and peace of mind.

Custom Branding

  • CMS whitelabeling and custom form submission emails.

Webflow offers CMS whitelabeling for custom branding, allowing users to brand the content management system with their logo and design elements. Custom form submission emails further enhance the branding experience for users and clients.

Marketing & SEO

  • Alt tags for images and auto-generated XML sitemaps.
  • Customizable meta titles and descriptions for SEO.
  • Integration with Google Analytics, Optimize, MailChimp, and Zapier.

This is a very significant feature of Webflow because it provides essential marketing and SEO tools. Alt tags for images and auto-generated XML sitemaps contribute to better search engine optimization. The platform allows customizable meta titles and descriptions, enabling users to optimize their website's appearance in search engine results. Integration with popular marketing tools like Google Analytics, Optimize, MailChimp, and Zapier allows users to track website performance, conduct A/B testing, manage email campaigns, and automate workflows, enhancing their marketing efforts.


  • Fast hosting with CDNs for quick website load times.
  • Custom 301 redirects and per-page password protection.
  • Site search functionality and staging/production databases.

Webflow provides hosting features for this feature to ensure optimal website performance. Its fast hosting service utilizes Content Delivery Networks (CDNs) to deliver websites quickly, improving visitor load times. Users can set up custom 301 redirects, ensuring smooth navigation and preserving SEO rankings. Also, per-page password protection allows for secure access control to specific pages or sections of a website. Webflow also offers site search functionality, enabling visitors to find relevant content easily. The platform supports staging and production databases, facilitating efficient development and deployment workflows.


  • Priority support for Pro, Team, and Enterprise users.
  • Community forum and extensive help center documentation.

When it comes to support, Webflow offers priority support for Pro, Team, and Enterprise users, ensuring prompt assistance and issue resolution. Users can also benefit from the Webflow community forum by engaging with other users, seeking advice, and sharing knowledge.

Read Also: Intro to WebFlow: What makes it unique.


Conclusively, Webflow is a game changer in website design; its inherent and unique features give users a seamless experience while interacting with the tool, and its features are highly commendable.

There isn't much to say. You should experience Webflow yourself, and you will realize that it is an excellent tool to showcase your projects online, either for your customers or team members! It's also a very affordable piece of software and fun to use.

Frequently Asked Questions

What features does Webflow offer?

Webflow offers a range of features, including drag-and-drop website building, responsive design, CMS capabilities, e-commerce functionality, and more.

What are the best use cases for Webflow?

Webflow is best suited for building visually stunning, custom-designed websites without the need for coding knowledge.

Is coding required to use Webflow?

No, Webflow provides a visual development interface, eliminating the need for traditional coding.

How effective is Webflow for SEO purposes?

Yes, Webflow provides robust SEO features such as customizable meta tags, clean HTML markup, and fast-loading websites, making it practical for SEO purposes.

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