on the layer

Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

      
Company
On The Layer
Industry
AI Commerce
Location
UAE
Year
2024

From Blank Canvas to Fundraising Success: Story of On The Layer's Visual Identity

  • → Webflow Design
  • → Dashboard Design
  • → Brand Identity
  • → Visual Design
  • → Custom Assets
      

Overview

On The Layer is technology company that uses AI to automate data ingestion, standardisation and enrichment of e-commerce marketplace products. Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

      

Challenges

With no visual identity and a compressed timeline, On The Layer needed a partner who could not only create aesthetically pleasing designs, but also build a brand narrative from scratch. Our strategic approach and proven process allowed us to quickly grasp their essence and translate it into a powerful visual language.

Results

Partnering with On The Layer while facing a tight deadline, we delivered impactful visuals in just 8 weeks: a hidden-symbol logo, a vibrant website with 3D animation, and compelling presentations. This helped them secure funding and establish a long-term, collaborative partnership with multiple companies to help them generate revenue.

      
      
      

Idea

The meticulously designed logo, featuring a playful interaction between the letters 'T' and 'L', became a conversation starter and a symbol of their innovative spirit. Vibrant colors and futuristic 3D animations on the website brought their technology to life, while micro-interactions added a touch of delight and user engagement.

The captivating brand materials played a pivotal role in their successful fundraising round, attracting major partnerships and propelling them to the forefront of AI-powered e-commerce. As they continue to grow, we remain their trusted partner, evolving their brand alongside their ambitious vision.

      
      
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The Team
Portrait of a young Black man with a neutral expression, wearing a white shirt against an orange background.Man with a dark beard and mustache wearing a bright orange turban and a yellow checkered shirt against a warm beige background.Portrait of a young man with short dark hair and a trimmed beard smiling slightly against an orange background.Man with dark hair and beard wearing large black sunglasses and a light-colored shirt against a warm orange background.Portrait of a man with dark hair and beard, holding his chin thoughtfully against a warm, brownish-orange background.Portrait of a smiling man with a beard and mustache, wearing glasses and a black jacket, against an orange background.Portrait of a man with short dark hair and a serious expression, wearing a light-colored shirt against an orange background.Portrait of a young man with dark hair and beard, wearing a black shirt, smiling against a warm orange background.Portrait of a serious young Black man with short hair wearing a white t-shirt against a warm-toned sky background.Portrait of a young Black man with a neutral expression, wearing a white shirt against an orange background.Portrait of a young man with short dark hair smiling against a warm gradient orange background.
Portrait of a young Black man with a neutral expression, wearing a white shirt against an orange background.Man with a dark beard and mustache wearing a bright orange turban and a yellow checkered shirt against a warm beige background.Portrait of a young man with short dark hair and a trimmed beard smiling slightly against an orange background.Man with dark hair and beard wearing large black sunglasses and a light-colored shirt against a warm orange background.Portrait of a man with dark hair and beard, holding his chin thoughtfully against a warm, brownish-orange background.Portrait of a smiling man with a beard and mustache, wearing glasses and a black jacket, against an orange background.Portrait of a man with short dark hair and a serious expression, wearing a light-colored shirt against an orange background.Portrait of a young man with dark hair and beard, wearing a black shirt, smiling against a warm orange background.Portrait of a serious young Black man with short hair wearing a white t-shirt against a warm-toned sky background.Portrait of a young man with short dark hair smiling against a warm gradient orange background.Portrait of a man with dark hair and beard, holding his chin thoughtfully against a warm, brownish-orange background.