E-Commerce AI
The layer

on the
layer

Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

From Blank Canvas to Fundraising Success: Story of On The Layer's Visual Identity

What we did

on the layer beautiful minimal logo design 3d gradient abstract
minimal monogram L letter beautiful minimal logo design 3d gradient abstract

Overview

On The Layer is technology company that uses AI to automate data ingestion, standardisation and enrichment of e-commerce marketplace products. Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

3d design layout aesthetics

Challenges

With no visual identity and a compressed timeline, On The Layer needed a partner who could not only create aesthetically pleasing designs, but also build a brand narrative from scratch. Our strategic approach and proven process allowed us to quickly grasp their essence and translate it into a powerful visual language.

Results

Partnering with On The Layer while facing a tight deadline, we delivered impactful visuals in just 8 weeks: a hidden-symbol logo, a vibrant website with 3D animation, and compelling presentations. This helped them secure funding and establish a long-term, collaborative partnership with multiple companies to help them generate revenue.

3d minimal layout design aesthetics midjourney
ecommerce filter ui ux dashboard design minimal dropdown
3d minimal layout design aesthetics gradient glass pattern

Idea

The meticulously designed logo, featuring a playful interaction between the letters 'T' and 'L', became a conversation starter and a symbol of their innovative spirit. Vibrant colors and futuristic 3D animations on the website brought their technology to life, while micro-interactions added a touch of delight and user engagement.

The captivating brand materials played a pivotal role in their successful fundraising round, attracting major partnerships and propelling them to the forefront of AI-powered e-commerce. As they continue to grow, we remain their trusted partner, evolving their brand alongside their ambitious vision.

Illustration. Concept of a digital purchase certificate.
Illustration. Concept of a digital receipt.
Illustration. Concept of a vending machine with e-commerce products.
Different types of e-commerce companies
Illustration. Showcasing different types of e-commerce companies.
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