on the layer

Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

Company

The Be Company

Industry

Clean Energy

Location

United Kingdom

Year

2024

From Blank Canvas to Fundraising Success: Story of On The Layer's Visual Identity

→ Webflow Design
→ Dashboard Design
→ Brand Identity
→ Visual Design
→ Custom Assets

Overview

On The Layer is technology company that uses AI to automate data ingestion, standardisation and enrichment of e-commerce marketplace products. Facing an aggressive fundraising timeline and lacking a brand identity, On The Layer approached us to equip them with a compelling visual story that could capture investor attention and showcase their disruptive technology.

Challenges

With no visual identity and a compressed timeline, On The Layer needed a partner who could not only create aesthetically pleasing designs, but also build a brand narrative from scratch. Our strategic approach and proven process allowed us to quickly grasp their essence and translate it into a powerful visual language.

Results

Partnering with On The Layer while facing a tight deadline, we delivered impactful visuals in just 8 weeks: a hidden-symbol logo, a vibrant website with 3D animation, and compelling presentations. This helped them secure funding and establish a long-term, collaborative partnership with multiple companies to help them generate revenue.

Idea

The meticulously designed logo, featuring a playful interaction between the letters 'T' and 'L', became a conversation starter and a symbol of their innovative spirit. Vibrant colors and futuristic 3D animations on the website brought their technology to life, while micro-interactions added a touch of delight and user engagement.

The captivating brand materials played a pivotal role in their successful fundraising round, attracting major partnerships and propelling them to the forefront of AI-powered e-commerce. As they continue to grow, we remain their trusted partner, evolving their brand alongside their ambitious vision.