Finance, Featured

MC2 Finance, an emerging DeFi portfolio infrastructure platform, partnered with us to build their complete brand identity from scratch under tight deadlines. Facing the challenge of establishing credibility in the competitive DeFi landscape without any existing brand presence, we conducted collaborative workshops to develop a strategic brand narrative highlighting their unique value proposition.  

Our solution included designing a bold, futuristic logo symbolizing innovation and security, complemented by a vibrant color palette and cutting-edge typography that reinforced their tech-savvy positioning. We also created a user-friendly dashboard for their MVP launch, complete design systems, and mobile app designs ensuring seamless user experience.  

The results were transformative: the new brand identity significantly boosted their credibility, helping them secure funding from the prestigious Tenity Accelerator backed by leading financial institutions. Their brand gained featured coverage on prominent industry blogs, positioning them as DeFi thought leaders while establishing an ongoing collaborative partnership for continued evolution.