Burgeon Labs is a white-labeled technology on Mobile Application and Dashboard that helps customer's of high-end clinics stay in touch with their doctors after they leave these retreats. Using wearable data, Clinics can keep track of their customer's health metrics, while their customers can use their mobile application to monitor their health progress guided by a real coach.
Burgeon Labs is a white-labeled technology on Mobile Application and Dashboard that helps customer's of high-end clinics stay in touch with their doctors after they leave these retreats. Using wearable data, Clinics can keep track of their customer's health metrics, while their customers can use their mobile application to monitor their health progress guided by a real coach.
With a project of this scale, being agile is a huge advantage especially because Burgeon Labs was closing $6M in funding after their initial pre-seed investment. Partnering with NEUE WORLD helped them give biweekly updates to their investors and potential investors before this product went into development.
Working with a team of three developers, project manager, brand designer and the founder; this project had multiple stakeholders that required iterations at high-speed. Working with a team of three developers, project manager, brand designer and the founder; this project had multiple stakeholders that required iterations at high-speed.
Burgeon Labs initially wanted to release as a proprietary product that will be D2C, but as they started presenting in conferences and seminars; they realized that clinics such as Clinic La Prarie and Longevity Clinics were willing to pay 6-figure pricing to just licence and use this technology and distribute it among their clients.
This pivot was essentially and challenging in building a product's identity and design system that was fluid, neutral and scalable regarding of any brand guidelines of future clinics.
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